ADAPTATION FOR CUSTOMER INTERACTION ENSURES CONTINUOUS BUSINESS OPERATIONS IN THE FACE OF COVID-19

14-09-2020

Knowledge Handbook

Zalo

Just as most real estate agencies and salespersons are getting ready for the slew of project launches that come at the end of 2020, Vietnam is struck with the beginnings of what seems to be a potential second wave of Covid-19. As agents struggle to adapt to new ways of engaging customers, I felt that the time is right to share publicly on what real estate agents can do to continue closing deals even as Covid-19 return.
As before, we should expect that the majority of property buyers will start being cautious in prioritizing their health again and prefer not to leave the safety of their homes to attend real estate sales events or to view properties.

Competition to find and engage customers will intensify on the online domain. Thus, agents will have to do more to catch the attention of prospective customers. The prospecting online is all about an “attention economy”. Technology will empower real estate agents to continue their work even in the situation of another social distancing enforcement. It is proven! PropNex salespersons all around the world are consistently closing deals without needing to meet up with customers in person!

Even if local buyers are not willing to or restricted from leaving their homes, and foreign buyers prevented from coming to Vietnam, we should not further restrict ourselves. We can always work harder to bring real estate projects and listings to them through the internet!
Let me share with you some practical methods that I teach my own sales team and make sure they follow through on it.

#1: Create as many video clips of real estate listings and neighbourhoods.

These videos will become very useful when we would like to explain about project locations and the characteristics of properties. Since, property buyers will not want to risk getting infected by meeting many people when going out to view multiple properties, it is best we can ensure their safety and yet be able to allow them to feel a property and emotionally connect.

#2: Conduct presentation to your customers via conferencing apps such as Zoom.

Such apps allow agents to be able to connect effectively with their customers through face-to-face meetings and with the functionality of screen sharing PowerPoint presentations. When property buyers can easily visualize a real estate product and understand the purchase process, there is an increasing tendency that they will commit to a purchase.

Knowing the methods that I just mentioned, I am sure most of you will still be reluctant to get started. A lot of property agents are resistant to change and are not keen to deviate for their trusted and proven ways of engaging customers through talking on the phone (telesales) or via messaging apps (the likes of zalo, facebook and viber).

Especially the older generation of agents who are resistant to having to learn and pick up new technology, as they start off very slow to adopt to technology. But in order to survive the prolonged and persistent Covid-19 pandemic, there is no choice but to change the way we engage customers. Failure to do so will impact our income through-out this year.

At PropNex Vietnam, we are always sincerely concerned with the ability of our real estate agents to have a stable income stream. And as such, we always stay ahead of any changes to the real estate sales industry and teach our salespeople to adapt in order to stay relevant and functional. If you like many other property agents out in the market are struggling because of the impact Covid-19, do not hesitate to contact PropNex Vietnam to find out how joining us to make use of our IT productivity tools can help you. Always remember, if your income this year dives as a result of Covid-19, you and more importantly your loved ones will struggle.

For the sake of you loved ones. Please adopt and adapt to the new challenges today. With this, I would like to wish all property agents viewing this video clip the best of luck and let us keep praying for the best situation.